About
Rooted in Craiova since 2017, shaped by influences from London's creative scene, and committed to the businesses and people of Oltenia for the long term.
The name raised eyebrows when we opened on Strada Unirii in 2017. The answer is straightforward: the founders had spent formative years working in London's Shoreditch and Bermondsey studio culture — tight-deadline editorial work, rigorous brand projects, an expectation that creative decisions would be explained and defended, not just presented. When they returned to Craiova, they wanted to bring that standard of process and expectation to the local market, not dilute it to match what was already there. The name is a commitment, not a boast. It reminds us every morning what level of work we're obligated to produce.
We've never moved offices, never outsourced core work, and never grown the team beyond the point where every person knows every active project. That deliberate smallness is a feature, not a limitation. It means the senior designer on your project is also the person who answers your phone call, not a new account manager who needs to be briefed. It means decisions happen in a single room rather than across a chain of approvals. The forest-cream studio on Strada Unirii has hosted over 140 projects — some requiring a single afternoon, some stretching across a year of phased delivery. Every one of them is documented in our internal archive, a resource we draw on constantly when scoping new work.
Four principles that haven't changed since the studio opened.
We quote the real cost upfront, including contingencies. We have never issued a surprise invoice. If scope grows during a project, we pause and discuss before continuing — a simple discipline that eliminates the resentment that kills long-term client relationships.
Good creative work comes from rigorous preparation: solid briefs, competitive analysis, reference gathering, and an agreed rationale. Waiting for inspiration is a luxury a client-facing studio cannot afford. Our process ensures consistent output even on tight deadlines.
We know which printers in Craiova deliver on time, which photographers' assistants are reliable for large shoots, and which audiences in Dolj county respond to which visual languages. That local knowledge saves clients money and prevents avoidable mistakes.
We aim for work that holds up over five years, not work that wins a competition this quarter. Brand systems we designed in 2018 are still in active use. That longevity reflects the quality of the underlying decisions, and it's what clients remember when they send us a referral.
I've been a client since their first year. In that time I've watched them turn down projects that didn't fit and hold their price when pushed to discount. That kind of discipline is rare in any market. My packaging has been refreshed twice now and each time it's clearly an evolution of the original — never a reset, always a step forward.
Mihai Drăghici, owner, Drăghici Winery, Dolj county
We're on Strada Unirii in central Craiova. Drop in during working hours or book a proper sit-down conversation — either works for us.